The greatest problem with developing a traditional app is cost. Companies spend huge amount developing apps for both iOS and Android users, fitting to the myriad of phone sizes. With PWAs, web apps have become just as capable as native, supporting features such as push notifications and Add to Home Screen, but is 10x faster and cheaper to develop.
If you’ve been holding off on developing a native mobile app, you are actually at a unique turning point. With the progression of 4G and 5G, most customers can load websites and PWAs on their phones at blazing fast speeds. A good PWA can replace your need for developing a native app. In other words, it’s a mobile-first approach to connecting with your customers.
Native Apps lose you customers!
High friction: People don’t want to install native apps. An average user installs 0 applications in a month.
User engagement: Users spend most of their time in native apps, but mobile web reach is almost three times that of native apps. Hence, most of the users are not actively engaged. However, users are spending 80% of their time on only their top three native apps.
Less Cost & Data: Costs of building & maintaining a web app and a desktop site separately is huge. PWA can help in reducing the cost as PWA is responsive and works as both app and a website. This reduces development costs significantly. PWAs also use significantly less data and memory.
Better user experience: On average, an app loses 20% of its users for every step between the user’s first contact with the app & starting to use it. PWA removes steps, uses less memory on phones than native apps, and are proven to use less data.
PWAs help solve these problems.
There are multiple reasons for using a progressive web app, but here are some of the top capabilities it provides:
- Fast: PWAs provide experiences that are consistently fast. From the moment a user downloads an app to the moment they start interacting with it, everything happens really fast. Because you can cache the data, it is extremely fast to start the app again even without hitting the network.
- Integrated user experience: PWAs feel and behave like native apps. They sit in a user’s home screen, send push notifications like native apps, and have access to a device’s functionalities like native apps. The experience feels seamless and integrated.
- Reliable experience: With the help of service workers, we can reliably paint a picture on a user’s screen even when network has failed.
- Engaging: Because we can send notifications to a user, we can really drive the engagement up by keeping the user notified and engaged with the app.
Scaleup has built many PWAs for clients, helping them increase clients’ engagement and bringing in more revenue.
Check out some of the PWAs we have built: