How to beat someone at a search term whose domain name is exactly that search term?


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I've been stuck stubbornly at second place for a search term. I'll be using replacement terms and domains instead.

The search term is "sports tactics." Their domain name is My domain name is My domain name is very related to the search term, but are two different words.

Would using Google adwords for this keyword directly or indirectly affect my organic search ranking?

E: I should mention that my site gets far more traffic according to Their website gets basically none. Their only traffic comes from this keyword, most of which don't stay for long. Shouldn't Google favor the website that gets stickier traffic?

submitted by /u/jaesung2061
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